What is it
An analysis of findings from a research study exploring the media lives of children and young people during the Covid-19 pandemic and life in lockdown.
It explores:
- the new digital behaviours and offline behaviours children were adopting for education, socialising and other activities
- the new digital spaces they were exploring and whether they encountered increase risk or pressure
- how these new behaviours fit into their wider life
The qualitative study was carried by Ofcom in partnership with Revealing Reality.
What did it find
- An increase in consumption of on-demand content in favour of live content, in particular a move to short-form content
- Children increasingly consuming content alone in their rooms
- Children increasingly aware that video content can be monetised. Often they emulated the content seen by 'star' YouTubers and TikTokkers
- New trends in social media leading to increased self-consciousness about how children represent themselves online
Where to access it
Download the research study from Ofcom's website.